Customers paid cash and selected their own goods from the shelves. At least until Instacart comes to town.Choose the correct letter, A, B, C, or D.Write your answers in boxes 11-13 on your answer sheet.ġ1 Why did Clarence Saunders want to propel the innovation of grocery stores at his age?Ī Because he was an enthusiastic and creative man.ī Because his boss wanted to reform the grocery industry.Ĭ Because he wanted to develop its efficiency and make a great profit as well.ĭ Because he worried about the future competition from the industry.ġ2 What happened to Clarence Saunders’ first store of Piggly Wiggly?Ī Customers complained about its impracticality and inconvenience.ī It enjoyed a great business and was updated in the first twelve months.Ĭ It expanded to more than a thousand franchised stores during the first year.ĭ Saunders was required to have his new idea patented and open stores.ġ3 What was left to Clarence Saunders after his death in 1953?Ī A fully automatic store system opened soon near his first store.ī The name of his store the Piggly Wiggly was very popular at that time.Ĭ His name was usually connected with his famous shop the Piggly Wiggly in the following several years.ĭ His name was painted together with the name of his famous store.Īnswer explanation: The initial lines of paragraph D states that on September 6, 1916, Saunders launched the self-service revolution in the USA by opening the first self-service Piggly Wiggly store, at 79 Jefferson Street in Memphis, Tennessee, with its characteristic turnstile at the entrance. There's less competition from big box chains like Wal-Mart or Safeway in those small towns, and by staying rural, they maintain a loyal customer base, providing inexpensive groceries to people who would otherwise have to travel to a major city. It might seem like a business disaster, but it's actually a brilliant strategy. Even within that limited Southern/Midwestern sphere, they tend to shun big cities and stick to medium and small towns. You're not going to find a Piggly Wiggly west of Oklahoma or anywhere in New England, but Alabama alone boasts more than 100 locations. Throughout the years, it's been bought and sold by various wholesale grocery distribution companies (by 1920, Saunders had lost control of the company by issuing stock and prolifically franchising), but it remains the same charming, quirky place that it was in 1916, at least in the South. It may not be the most well-known grocery store chain, but Piggly Wiggly is still up and running today. He shook everyone's hand and gave out flowers and balloons to children while a "brass band serenaded visitors in the lobby." This personal touch, alongside the lowest prices in town, was the key to keeping customers coming back. Aside from promising to host a "beauty contest," Saunders made sure he was out in front of the doors to greet every customer and make them feel welcome. Back in those days, however, t here was no social media, no television, and really, no way to get the word out about a new business without causing a scene, so that's exactly what Clarence Saunders did. The First Piggly Wigglyįounded on Septemin Memphis, Tennessee, Piggly Wiggly was the first self-service grocery store in the United States. Customers loved the new, lower prices of this "self-service" model, and the paradigm of the shopper-grocer relationship irrevocably shifted. Piggly Wiggly allowed customers to stroll freely, gathering what they wanted at their leisure. In 1916, a grocery store with a silly name changed that forever. This kind of "full-service" shop was perfect for preventing theft and a premium customer experience, but it was an expensive way to do business. Instead of rolling in with a cart and grabbing things off the shelves to the strains of the in-store audio system's tasteful muzak, customers handed their shopping lists to a clerk who would collect the groceries for them. Going to the grocery store in the early 1900s was nothing like what it is today.
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